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Vitality Depot respects your privacy

Vitality Depot and its subsidiaries respect your privacy. This Privacy Statement informs you of our privacy practices and of the choices you can make about the way your information is collected online and how that information is used. A link to this statement is readily available at the bottom of every Vitality Depot Web page.

Sites covered by this Privacy Statement

This Privacy Statement applies to all Vitality Depot -owned web sites and domains and the web sites and domains of our wholly owned subsidiaries, except that a privacy policy or statement posted on Vitality Depot web sites specific to a particular Vitality Depot program or service will apply instead of this Privacy Statement.

Links to non-Vitality Depot web sites

The Vitality Depot web site may provide links to third-party web sites for your convenience and information. If you access those links, you will leave the Vitality Depot web site. Vitality Depot does not control those sites or their privacy practices, which may differ from Vitality's practices. We do not endorse or make any representations about third-party web sites. The personal data you choose to provide to or that is collected by these third parties is not covered by the Vitality Depot’s Privacy Statement. We encourage you to review the privacy policy of any company before submitting your personal information.

Collection of personal information

Vitality Depot collects and uses personal information to understand your needs and interests and to serve you better.

On some Vitality Depot web sites, we ask you to provide personal information. For example, when you order products or services, apply for instant credit, request information, subscribe to marketing or support materials, register yourself, or apply for a job at Vitality, we will ask you to provide personal information to complete these transactions. The types of personal information you provide to us on these pages may include name, address, ZIP code, telephone number, fax number, email address, user IDs and passwords, company name, billing and transaction information, credit card information, product and service preferences, contact preferences, educational and employment background, and job interest data. If you apply for an account, we may ask you to provide additional personal information such as credit card details and banking information. This information will be used by our financial services providers in determining whether to extend you credit.

In addition to the information you provide, Vitality Depot may also collect information during your visit to a Vitality Depot web site through automatic data collection tools, which include web beacons, cookies, embedded web links, and other commonly used information-gathering tools. These tools collect certain standard information that your browser sends to our web site such as your browser type and language, access times, and the address of the web site from which you arrived at a Vitality Depot web site. They may also collect information about your Internet Protocol (IP) address, clickstream behaviour (i.e. the pages you view, the links you click, and other actions you take in connection with Vitality Depot web sites) and product information. An IP address is a number that is automatically assigned to your computer whenever you are surfing the web, allowing web servers to locate and identify your computer. Computers use IP addresses to communicate on the Internet, allowing users to browse and shop. Vitality Depot also uses some of these automatic data collection tools in connection with certain emails sent from Vitality Depot and therefore may collect information using these tools when you open the email or click on a link contained in the email.

Vitality Depot also collects information from commercially available sources that it deems credible. Such information may include your name, address, email address and demographic data. The information Vitality Depot collects from its commercial sources may be used along with the information Vitality Depot collects when you visit Vitality's web sites.

How we use your information

The information Vitality Depot collects to understand your needs and interests helps Vitality Depot  deliver a consistent and personalized experience. For example, Vitality Depot may use your information to:

  • assist you in completing a transaction or order

  • communicate with you about products and services

  • provide service and support

  • update you on new services and benefits

  • provide personalized promotional offers

  • select content to be communicated to you

  • personalize some Vitality Depot web sites

Credit card information is used only for payment processing and fraud prevention. Credit card information and other sensitive personal information required to process a credit decision is not used for any other purpose by our financial services providers or Vitality Depot.

How we share your information

Vitality Depot will not sell, rent or lease your personal information to others.

We may need to share your personal information with certain third parties such as our agents, service providers and other representatives acting on our behalf for limited purposes. For example, we may share personal information with third parties to perform services on our behalf such as:

  • Fulfilling our customers' orders

  • Sending marketing communications/promotional offers

  • Delivering packages

  • Scheduling and performing installations

  • Servicing products

  • Maintaining our loyalty program

  • Fulfilling subscription services

  • Sending regular mail and email on behalf of Vitality Depot

  • Processing credit card payments

  • Verifying Warranties

The third parties with whom we conduct business are only authorized to use your information to perform the service for which they were hired. As part of our agreement with them, they are required to follow the privacy guidelines we provide them and to take reasonable measures to ensure your personal information is secure.

From time to time, we may be required to share personal information in response to a valid court order, subpoena, government investigation, or as otherwise required by law. We also reserve the right to report to law enforcement agencies any activities that we, in good faith, believe to be unlawful. We may share certain personal information when we believe that such release is reasonably necessary to protect the rights, property and safety of others and ourselves. We may also transfer personal information in the event of a corporate sale, merger, acquisition, dissolution or similar event.

Access to and accuracy of your information

Vitality Depot strives to keep your personal information accurately recorded. We have implemented technology, management processes and policies to help maintain data accuracy. Vitality Depot  provides individuals with reasonable access to personal information that they provided to Vitality Depot and the ability to review and correct it, as applicable. To protect your privacy and security, we will also take reasonable steps to verify your identity, such as, but not limited to, requiring a password and user ID, before granting access to your data.

Keeping your information secure

Vitality Depot takes seriously the trust you place in us. To prevent unauthorized access or disclosure, to maintain data accuracy, and to ensure the appropriate use of the information, Vitality Depot  utilizes appropriate physical, technical and administrative procedures to safeguard the information we collect.

We use Secure Sockets Layer (SSL) encryption when collecting or transferring sensitive data such as credit card information. SSL encryption is designed to make the information unreadable by anyone but us.

Credit card numbers are used only for processing payments and are not used for other purposes. Vitality Depot does not store credit card numbers in a readable format or on its own servers. Credit card details are only stored on PCI compliant credit card processing servers provided by our current service provider.

Changes to this statement

Because Vitality Depot will continue to implement new technologies and improve the services and features we provide, this privacy policy is subject to change. If there are changes or additions to this privacy policy, we will post those changes here or in other formats for you to review.

Contacting us

We value your opinions. If you have comments or questions about our privacy policy, please send them to the Vitality Depot Privacy Manager or write to us at the following address:

Vitality Depot

Attn: Privacy Manager

40 Viceroy Road, Unit 1

Concord, ON L4K2L8

How Vitality Depot uses automatic data collection tools:

  • Cookies

  • Web beacons

  • Embedded web links


A cookie is a small data file that a web site or email may send to your browser, which may then be stored on your hard drive. Vitality Depot or its service providers send cookies when you surf our web sites, view our marketing emails, make purchases, request or personalize information, or register yourself for certain services. Our web sites and emails use cookies to create a more personalized shopping experience for visitors to our site. You may choose to set your web browser to not accept cookies. If your cookies are disabled, you may not be able to create an account, make purchases or possibly view products on our site.

Cookies are typically classified as either "session" cookies or "persistent" cookies.

  • Session cookies are removed from your computer after you close your browser.

  • Persistent cookies remain on your computer until you delete them or they expire. Most browsers automatically accept cookies by default, but you can usually refuse cookies or selectively accept cookies by adjusting the preferences in your browser. If you turn off cookies, some features of our site that will not be available to you and some web pages may not display properly. You can find information on how to adjust your cookie preferences from the creator of your browser software.

Web beacons

Some Vitality Depot and third-party web pages and HTML-formatted email use web beacons alone or in conjunction with cookies to compile information about your web site usage and your interaction with email. A web beacon is an electronic image, called a single-pixel (1x1) or clear GIF. Web beacons can recognize certain types of information on your computer such as cookies, the time and date of a page viewed, and a description of the page where the web beacon is placed. You may be able to disable Web beacons in email messages by suppressing the images in the message you receive. However, suppressing the images in the message may not always disable a web beacon or other automatic data collection tools in the email message. For more information about this, please refer to the information provided by your email software or service provider.

If you choose to receive marketing emails or newsletters from B2B, we may automatically collect whether you've opened those messages and whether you've clicked on links contained within those messages.

Embedded Web links

Emails from Vitality Depot use links designed to lead you to a relevant area on the web, after redirection through Vitality Depot or our service provider's servers. The redirection system allows Vitality Depot to change the destination URL of these links, if necessary, and to determine the effectiveness of our marketing initiatives. It also allows Vitality Depot to determine whether you have clicked a link in an email, and this information collected from your interaction with emails may be connected to your personal identity. If you do not want Vitality Depot to collect information about the links that you click, you can change your choice about receiving communications from Vitality Depot or choose not to click links in an email that Vitality Depot sends.